Seven Important METRICS that should be focused in Mobile Apps

Active users:The most important metric to know for your app is the active users of your application. The trust is downloading an application is the easiest part but getting the user retained to your app is much tougher. It is for this reason that we must consider both monthly active users i.e. MAU and daily…

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How to check Mobile Ad Tracking using Charles?

We have generally seen a lot of discrepancy with mobile ads, sometimes we don’t even get to see numbers recorded – To all this reason could be many but the primary one is whether the trackers are firing perfectly and at right time. To do this we need to sync mobile with desktop and run…

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Advantage of Rich Media Mobile Ads (RMMA)

To everything there is always profit and loss, similarly we have advantage and disadvantage of Rich Media ads, but let’s look at the positive side of new growing Rich Media units in mobile advertising. We are hearing rich media ads for unite long now but people around are still not much aware that how exactly…

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Mobile Marketing Awards List 2013 Finalized

The Mobile marketing Awards are organized by The Brainfood Store and Irish Marketing Journal and the awards are produced by Alchemy Event Management with an office at 4 Rogans Court, Patrick Street, Dun Laoghaire Co. Dublin on behalf of the organizers. Like every year this year also there were many entries for Mobile Marketing Award, out…

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Who wins the race – Tablet or Smartphones ??

  As we all know mobile advertising has taken it’s pace and everyday there is some new advancement or new technology to  make the mobile advertising a boon tomorrow for digital advertising world. Every ad network or any firm which deals with mobile advertising is working on both part,i.e. smartphones and tablet ads, but ever thought who…

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Mobile In-App ads is more irritating than TV or Web based ads

Recent surveys says that users find mobile ads far more interruptive — and annoying — than those on TV or web based ads.A study released today from market-research firm Forrester shows that a majority of mobile users (70%) surveyed said that automatically served in-app ads were interruptive which is more like natural as no users wants…

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What is DISPLAY FILTERING in mobile advertising ?

There can be more chances in mobile due to screen size that the ads are not view able to the user but have been delivered successfully , in this case as per the latest update by IAB such impressions should not be considered and should be filtered . As such impressions for ads that are reasonably known…

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Thinking of blocking Ads on your smartphones ??

What if you are annoyed of ads in your smartphone’s ? Nothing but just a click is required now to get rid of it . Android has launched  it’s new application named ” AdBlock Plus” which will now block all the ads on your smartphone too. AdBlock Plus aims to help its users avoid misleading,…

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Do you know how Ads track you on your smartphone ??

If i say ad tracking in mobile is same as it is done in online world , it won’t be true completely as the tracking in mobile differs and is complex than tracking in PC . There is no doubt tracking in mobile played the good role for the good pace of advertising in mobile…

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Same mobile campaigns to run on Multi-device

Jivox , an interactive video advertising technology company announces last tuesday of a new platform that will make executing multi-device mobile campaigns a lot easier.Specifically, the San Mateo, Calif.-based startup has rolled out a new product it claims will help advertisers and publishers extend interactive ads to the new iPad Mini and the recently launched iPhone 5—without all…

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